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Vert Ramp over the Pool and N.E.R.D Concert Highlight Weekend Line Up
at First-Ever Championship Event

Burr Ridge, Ill. – October 11, 2010 – The Dew Tour brings the first- ever Dew Tour Championships to the Hard Rock Hotel & Casino in Las
Vegas, October 14-17. The best skateboard and BMX athletes will
battle it out for the coveted Dew Cup, including Shaun White, Ryan Sheckler, Paul Rodriguez, Jamie Bestwick and Brett Banasiewicz. Las
Vegas local Carey Hart and Hart & Huntington will host a freestyle motocross Best Whip competition in conjunction with the Championships.

Unique to any action sport event out there, the skateboard park
course will be held inside legendary concert venue, The Joint by
Rogue, on Friday night with a live performance by N.E.R.D on the
skate park course immediately following the finals. Saturday features
Hart & Huntington’s freestyle motocross Best Whip competition, as
well as the BMX park and BMX dirt finals at The Plaza. To close out
the 2010 Dew Tour season, Sunday’s skateboard and BMX vert
competitions will be held in the middle of the biggest pool party of
the summer at the HRH Beach Club Pool. The weekend will conclude with
the Dew Cup award ceremony at The Joint by Rogue on Sunday night, 
where 2010 champions will be honored in skateboard (park and vert) 
and BMX (park, vert and dirt) along with a live performance by Wavves.

Skateboard park proves to be the tightest race for the Cup this
season, with only 40 points separating skateboard superstars Greg
Lutzka, Chaz Ortiz, Ryan Sheckler and Paul Rodriguez. Leading the
charge is Lutzka, who can potentially win his first-ever Dew Cup, 
with Ortiz, Sheckler and Rodriguez close behind in second, third and fourth respectively. With the level of talent competing it’s anyone’s game.

Despite Shaun White’s back-to-back Dew Tour wins in skateboard vert,  Pierre Luc-Gagnon has earned enough points to hold his spot at the
top of the leader board, allowing him to win it all by placing fourth
or higher. But the excitement doesn’t end there. With a two point difference between vert veterans Bucky Lasek, currently seated
second, and Andy Macdonald seated third, it’s going to be a tough competition until the end.

Out on the BMX dirt course, rising star Brett Banasiewicz needs a
podium finish to win his first-ever Dew Cup which would make him the youngest BMX athlete to accomplish this feat. Only 30 points behind Banasiewicz is Brandon Dosch with 252 points, with Dennis Enarson in
third in the overall standings. With more points on the line at the
Dew Tour Championships, the race for the Dew Cup has heated up.

In BMX park, three-time Dew Cup champion, Daniel Dhers, looks to
secure a win against defending Dew Cup champion, Garrett Reynolds. 
Dhers presently sits in first and needs a podium finish in Las Vegas
to clinch the highly coveted Dew Cup. However, Reynolds still has the opportunity to come out on top, if he succeeds in battling it out
against the likes of Mark Webb, who is also a contender and could potentially win his first Dew Cup.

Jamie Bestwick has the opportunity to make Dew Tour history again at
the BMX vert final. If Bestwick places sixth or higher, he will be
the only athlete to win every stop of the season, and the only
athlete to win six consecutive Dew Cups, marking two back-to-back
perfect seasons.

In addition to the skateboard and BMX competitions, Hart & Huntington
and the Dew Tour are teaming up to hold the greatest freestyle
motocross Best Whip competition the desert has ever seen at the Hard
Rock Hotel & Casino Plaza on Saturday. Legendary moto rider and entrepreneur, Carey Hart, will invite the world’s best FMX and
motocross riders for an evening of moto madness including Jeremy ‘Twitch’ Stenberg, Josh Hansen, Ronnie Faisst, Myles Richmond, Jarryd McNeil and Lance Coury.

Athletes are pre-qualified based on their 2010 Dew Tour rankings. The
full list of pre-qualified athletes is as follows:

  Skateboard Park   Skateboard Vert   Freestyle Motocross
  Chad Bartie*  Pedro Barros   Destin Cantrell
  Kurtis Colamonico*  Marcelo Bastos   Lance Coury
  Ronnie Creager*  Sam Beckett   Ronnie Faisst
  Carlos De Andrade   Mitchell Brusco**  Jarryd McNeil
  Ryan Decenzo   Bob Burnquist   Jeremy Stenberg
  Danilo Do Rosario   Sandro Dias   Myles Richmond
  Adam Dyet   Anthony Furlong
  Sierra Fellers   Pierre-Luc Gagnon
  Tyler Hendley   Rune Glifberg*
  Jordan Hoffart   Ronaldo Gomes
  Timmy Knuth   Juergen Horrwarth
  Greg Lutzka   Bucky Lasek
  Alex Majerus**  Rob Lorifice
  Alex Mizurov   Andy Macdonald
  Robert Lopez Mont   Renton Millar
  Chaz Ortiz   Alex Perelson
  Andrew Pott   Elliot Sloan*
  Rodolfo Ramos   Josh Stafford
  Eli Reed   Adam Taylor
  Paul Rodriguez   Shaun White
  Jereme Rogers
  Mario Saenz
  Bastien Salabanzi
  Fabrizio Santos
  Austen Seaholm
  Ryan Sheckler
  Anthony Shetler
  Tosh Townend*
  Philippe Zwijsen

  BMX Park   BMX Dirt   BMX Vert
  Rob Armour   AJ Anaya*  Jamie Bestwick
  Brett Banasiewicz   Brett Banasiewicz   Jason Branham
  Alessandro Barbero   Nate Berkheimer   Vince Byron
  Drew Bezanson   Corey Bohan   Austin Coleman
  Andrew Buckworth   Andrew Buckworth   Jay Eggleston
  Vince Byron   Diogo Canina   Brian Hunt
  Diogo Canina   Michael Clark*  Jorge Jovel*
  Patrick Casey   Scotty Cranmer   Chad Kagy
  Austin Coleman*  Rob Darden   Bob Kohl
  Scotty Cranmer   Dave Dillewaard   Koji Kraft*
  Dean Cueson   Brandon Dosch   Mike Mancuso
  Rob Darden*  Chris Doyle   Steven McCann
  Daniel Dhers   TJ Ellis   Dennis McCoy
  Dave Dillewaard   Dennis Enarson   Zachary Newman
  Brandon Dosch   James Foster   John Parker*
  Dennis Enarson   Chris Gerber   Ben Snowden
  James Foster   Josh Hult   Simon Tabron
  Brian Hunt   Seth Klinger   Jimmy Walker
  Craig Mast   Alex Landeros**  Zachery Warden
  Steven McCann   TJ Lavin*  Francisco Zurita
  Dave Mirra   Anthony Napolitan
  Ronnie Napolitan   Cory Nastazio
  Ryan Nyquist   Ryan Nyquist
  Mike Payne**  Luke Parslow
  Josh Perry*  Kevin Porter
  Garrett Reynolds   Colton Satterfield
  Jeremiah Smith   Jaie Toohey
  Mike Spinner   Morgan Wade*
  Marcus Tooker*  Ben Wallace
  Morgan Wade   Gary Young
  Ben Wallace
  Mark Webb
  Alistair Whitton
  Scott Wirch*
  Gary Young

* Indicates wild cards

** Indicates Gatorade Free Flow Tour Champion

The Dew Tour Championships schedule of events is as follows:

Thursday, October 14th – Festival Village Gates Open at 3:00PM – FREE3:00PM – 4:30PM       BMX Park Practice     The Plaza at the
Hard Rock
3:00PM – 7:00PM       BMX Dirt Practice       The Plaza at the Hard Rock
7:30PM – 9:30PM       BMX Dirt Prelims       The Plaza at the Hard Rock

Friday, October 15th – Festival Village Gates Open at 2:00PM
3:30PM – 6:00PM       BMX Park Prelims       FREE at The Plaza
at the Hard Rock
6:30PM – 8:30PM       SKB Park Final         The Joint by Rogue8:30PM – 10:30PM     N.E.R.D Concert       The Joint by Rogue

Saturday, October 16th – Festival Village Gates Open at 11:00AM
12:00PM – 1:30PM     BMX Vert Prelims       FREE at HRH Beach
Club Pool
2:00PM – 3:00PM       BMX Park Final         The Plaza at the
Hard Rock

3:30PM – 5:00PM       SKB Vert Prelims       FREE at HRH Beach Club Pool
5:00PM – 6:00PM       FMX                   The Plaza at
the Hard Rock
7:30PM – 8:30PM       BMX Dirt Final         The Plaza at the Hard Rock

Sunday, October 17th – Festival Village Gates Open at 11:00AM
12:00PM – 3:00PM     BMX Vert Final and SKB Vert Final       HRH Beach Club Pool
9:00PM – 9:45PM       Dew Cup Awards Ceremony             The Joint by Rogue
10:00PM – 12:00AM     Wavves
Concert                       The Joint by Rogue


In addition to world-class competitions, the four -day event will
include an interactive Festival Village featuring Mountain Dew and
FUEL TV’s Green Label Experience, Nike 6.0 Poolside Activation, the
NERF Dart Tag World Championships, free product giveaways, demos of
the latest Sony and PlayStation games and electronics and athlete autograph signings.

Tickets for the Dew Tour Championships are now on sale at
Ticketmaster,, select Ticketmaster retail outlets, 
by phone at (800) 745-3000 or at the Hard Rock Hotel & Casino box

Tickets for the Hard Rock Hotel & Casino’s legendary concert venue, 
The Joint by Rogue, on Friday, October 15th range from $34 - $63,  including a concert with N.E.R.D. Tickets for the Plaza at the Hard
Rock on Saturday, October 16th are just $15. Tickets for competitions
at the HRH Beach Club Pool on Sunday, October 17th are $25. Tickets
for the Dew Cup Awards Ceremony and the Wavves concert at The Joint
by Rogue on Sunday, October 17th range from $15 - $20.

The complete 2010 Dew Tour schedule is as follows:

Event                         Date           Location

Skate Open,                    June 25-26     Boston, 
Mass. – TD Garden

ISF Skateboarding World Championships

Nike 6.0 BMX Open             July 23-24       Chicago, Ill. –  Soldier Field South Festival Lot

Wendy’s Invitational             Aug. 12-15     Portland, 
Ore. – Rose Quarter

Toyota Challenge               Sept. 16-19     Salt Lake
City, Utah – EnergySolutions Arena

Dew Tour Championships     Oct. 14-17       Las Vegas, Nev. – 
Hard Rock Hotel & Casino

In its sixth year, the top athletes in the world will take part in
the 2010 Dew Tour, all competing for the highly coveted Dew Cup that
will be awarded at season’s end to champions in each of the five disciplines, culminating at the Dew Tour Championships at the Hard
Rock Hotel & Casino in Las Vegas. The 2009 Dew Cup champions include
Chris Cole (skateboard park), Bucky Lasek (skate vert), Garrett
Reynolds (BMX park), Jamie Bestwick (BMX vert) and Ryan Nyquist (BMX dirt).

Dew Tour
The Dew Tour consists of five major, multi-sport events spanning
across the country, with a cumulative points system, a $2.5 million competitive purse a bonus pool at year-end based on overall tour standings. The Tour features skateboarding (park and vert), BMX
(park, vert and dirt) and freestyle motocross. At season’s end, the overall points leaders in the five disciplines will be crowned year-
end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements complement the competitions at each
Tour event including the Festival Village, specialty competitions, 
and live, cutting-edge music. The Dew Tour is broadcast live on NBC
Sports with additional competition and lifestyle broadcasts on MTV, 
MTV2 and USA. The Dew Tour is also distributed on Fuel TV, Universal
HD, and internationally on Eurosport 2, Fox Australia, Extreme
Channel and Allarco Superchannel. The Dew Tour partners include
Mountain Dew (tour title sponsor) and Nike 6.0, Wendy’s and Toyota
(event title sponsors). Associate partners include Ball Park, 
JCPenney, MATADOR by Jack Link’s, Paul Mitchell, PlayStation®,  PowerBar, Sony and Verizon. More information can be found at


Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that
encompasses national and international action sports tours and
events, multimedia production, and a consumer facing lifestyle
brand.  The Alliance includes: the Dew Tour, Winter Dew Tour, Lucas
Oil AMA Motocross Championship, King of Wake series and the Gatorade
Free Flow Tour; Alli Productions, which creates original content, 
produces and presents content with partners, and distributes Alli
content through a variety of channels. Alli is owned by NBC Sports
and MTV Networks. More information can be found at


NBC Universal

NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of
entertainment, news, and information to a global audience. Formed in
May 2004 through the combining of NBC and Vivendi Universal
Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion
picture company, significant television production operations, a
leading television stations group, and world-renowned theme parks. 
NBC Universal is 80%-owned by General Electric, with 20% controlled
by Vivendi Universal.

MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns
and operates the following television programming services - MTV: 
of 13 digital services, all of these networks trademarks of MTV
Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive
properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, 
joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.


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